How do you convince the average consumer to make more sustainable choices in their daily lives? The Sustainable Community Club took on the challenge of advocating for change in order to save the planet. The goal of this project was not only promote the benefits of the program but also change perceptions of what it's like to live a sustainable lifestyle. Nailing the messaging was crucial. After multiple workshops and research, we set out to align their current visual branding elements with a cinematographic style that we could use across a series of campaigns over the year. We also developed scripts that focused on communicating a clearly defined message and created content that could be used for cross channel advertising. The results are entertaining and inspiring.
Watch to see a few examples.