Sustainability is at the core of everything South Beach Boardies represents. With a high quality product line and social responsibility commitment built into their business model, the brands imagery didn't reflect their ideal position to be the surf and beachwear brand of choice for real people who care about the ocean. After a comprehensive discovery workshop and research, we set out to develop a visual style for their photography that reflected the brands identity and followed up a with a full brand photography refresh for the website and socials. 

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